General Electric (GE) has announced it is restructuring its lighting business towards energy efficiency models and decreasing its emphasis on traditional incandescent bulbs. Thanks to consumer demand for efficient lighting and some governments even threatening to ban old fashioned bulbs, GE is refocusing its products to align more closely with the need.

Jim Campbell, President and CEO of GE’s consumer and industrial division, explained:

“We are increasing our focus on the development and production of new, innovative lighting products like LEDs, organic LEDs, our new high efficiency incandescent light bulbs and other products that our customers will increasingly demand and require.”

LEDs, or light-emitting diodes, use a semiconductor device that emits light when an electric current passes through it. They are a super-efficient form of lighting. An organic LED means that the emitting layer material is an organic compound. They are lighter and more flexible than regular LED lights, and have been used in cell phone displays and digital cameras.

GE also said it can now buy lighting components at a lower cost than what it takes to make the components itself. That means lighting factories in the U.S., Brazil, and Mexico will close, laying off about 1,400 employees.

An emerging, efficient lighting market also means competition is heading up for market share. Rumor has it that GE has been eyeing up Cree, a maker of LEDs. Acquiring Cree may give it stronger position against the other lighting giant, Royal Philips Electronics.

Associated Press, via the Sioux City Journal
Earth2Tech

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