BP: Back to Petroleum?
While General Electric announced structural changes to compensate for increased business in its energy-efficient lighting sector, BP is planning to restructure itself to emphasize…more petroleum.
Once self-dubbed "Beyond Petroleum" because of its increased focus on clean energy — and even considered to be one of the friendlier oil companies by clean energy supporters — BP is now folding its gas power and renewables division into its two exploration and refining segments. But despite the de-emphasis on renewables, it will continue to use the "Beyond Petroleum" moniker (still good for business I suppose) and build wind turbines and solar cells.
Why the change? Simple business: The company’s new CEO, Tony Hayward, is frustrated with its performance compared to rivals like ExxonMobil. While Exxon and BP produce nearly the same about of oil each day (4.2 million barrels from Exxon compared to 3.8 million from BP), the stock market "values" BP’s barrels at $59 and Exxon’s at $122. So Hayward wants to realign BP with its core mission to boost profits: find oil and gas and make it into fuel. As James Harding of the The Times (London) put it, "Mr Hayward is setting out to make BP resemble Exxon, not The Body Shop."
But is this a "brutal reality check" for clean energy supporters, as Harding opines? Or did BP never really leave its oily roots in the first place? Should we be surprised that an oil company — that commits to a hardly-a-drop-in-the-oil-bucket investment of $8 billion in the next 10 years on clean energy — goes back to emphasizing fossil fuels?
I don’t think so. But nor should we discount the fact that they are investing in wind and solar. However, I do wonder whether this restructuring also alters BP’s plan for operating in a carbon-constrained marketplace.
Back in June, Hayward addressed policymakers in Berlin about climate change and how efficient and clean technologies – combined with a price on carbon emissions — will help slow global warming. While BP is talking the talk and making some overtures to clean energy, consumers – backed by a supportive marketplace and policymakers — will still need to be the driving force behind a clean and efficient energy future.
